Mi.Business.Console

for Promomed

Update: 21.01.2024

Last week: 1 week 2024 (30.12.2024 - 05.01.2025)

Last full month: December 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	5 794	-27.4%	13.8%	1.4	11 428 439	-26.1%	9.9%	1.2	-34.8%
MoM	39 753	-10.9%	13.5%	0.2	76 154 633	-3.6%	9.5%	0.5	-12.4%
YTD	5 794	43.3%	13.8%	3.6	11 428 439	31.2%	9.9%	1.3	5.8%
MAT	423 197	24.0%	12.4%	3.2	841 803 537	27.7%	9.3%	1.6	-8.1%
BRAINMAX
WoW	1 342	-40.2%	100.0%	0	4 651 709	-37.7%	100.0%	0	-40.2%
MoM	10 252	-12.4%	100.0%	0	35 144 895	-9.6%	100.0%	0	-12.4%
YTD	1 342	55.9%	100.0%	0	4 651 709	57.3%	100.0%	0	55.9%
MAT	83 147	76.1%	100.0%	0	288 416 066	77.0%	100.0%	0	76.1%
GOLDLINE PLUS
WoW	9 467	-32.9%	45.7%	-1.6	30 196 962	-33.2%	37.8%	-0.9	-30.6%
MoM	59 737	-4.8%	46.6%	-0.8	189 099 862	-3.4%	37.9%	-0.8	-3.1%
YTD	9 467	-23.2%	45.7%	0.6	30 196 962	-29.4%	37.8%	-0.5	-24.2%
MAT	826 243	-5.1%	45.4%	0.5	2 590 231 313	-4.1%	37.1%	-2.5	-6.1%
MIGRENIUM
WoW	6 783	-25.1%	0.4%	0	2 370 703	-25.0%	0.5%	0	-23.7%
MoM	36 820	-10.5%	0.4%	-0.1	12 854 774	-8.7%	0.5%	-0.1	5.1%
YTD	6 783	-13.9%	0.4%	0	2 370 703	24.0%	0.5%	0.1	-6.6%
MAT	566 749	-11.4%	0.5%	-0.1	182 110 334	48.3%	0.6%	0.2	3.3%
MODELAX-N
WoW	23 970	-10.1%	20.3%	2	12 112 961	-11.8%	14.0%	1.2	-19.2%
MoM	116 997	-2.5%	18.7%	-1.9	59 395 533	-0.1%	13.0%	-0.8	7.3%
YTD	23 970	23.7%	20.3%	4.6	12 112 961	63.4%	14.0%	5.1	-4.4%
MAT	1 468 145	25.0%	21.8%	3.2	663 965 366	72.1%	14.2%	3.9	6.9%
REDUXIN
WoW	6 615	-28.3%	31.9%	1	34 818 475	-31.3%	43.6%	0.2	-30.6%
MoM	40 558	-3.1%	31.6%	0	218 912 186	-1.4%	43.9%	0	-3.1%
YTD	6 615	-28.1%	31.9%	-1.7	34 818 475	-32.4%	43.6%	-2.6	-24.2%
MAT	592 894	-7.1%	32.6%	-0.3	3 146 684 756	8.9%	45.1%	2.7	-6.1%
REDUXIN FORTE
WoW	2 001	-26.4%	9.7%	0.6	8 833 887	-28.5%	11.1%	0.5	-30.6%
MoM	12 480	-1.0%	9.7%	0.2	55 829 134	4.2%	11.2%	0.6	-3.1%
YTD	2 001	-7.5%	9.7%	1.7	8 833 887	-5.4%	11.1%	2.7	-24.2%
MAT	167 193	0.6%	9.2%	0.6	721 202 088	10.1%	10.3%	0.7	-6.1%
SALVISAR
WoW	10 963	-19.1%	2.0%	0.2	4 930 826	-19.8%	1.8%	0.1	-26.4%
MoM	57 672	-11.6%	1.8%	-0.2	26 098 698	-10.0%	1.7%	-0.1	-3.0%
YTD	10 963	52.9%	2.0%	0.9	4 930 826	106.9%	1.8%	0.9	-12.6%
MAT	575 575	15.8%	1.5%	0.3	243 488 060	49.1%	1.3%	0.3	-4.3%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	5 794	43.3%	13.8%	3.6	11 428 439	31.2%	9.9%	1.3	5.8%
BRAINMAX	1 342	55.9%	100.0%	0	4 651 709	57.3%	100.0%	0	55.9%
GOLDLINE PLUS	9 467	-23.2%	45.7%	0.6	30 196 962	-29.4%	37.8%	-0.5	-24.2%
MIGRENIUM	6 783	-13.9%	0.4%	0	2 370 703	24.0%	0.5%	0.1	-6.6%
MODELAX-N	23 970	23.7%	20.3%	4.6	12 112 961	63.4%	14.0%	5.1	-4.4%
REDUXIN CAPS	6 615	-28.1%	31.9%	-1.7	34 818 475	-32.4%	43.6%	-2.6	-24.2%
REDUXIN FORTE	2 001	-7.5%	9.7%	1.7	8 833 887	-5.4%	11.1%	2.7	-24.2%
SALVISAR	10 963	52.9%	2.0%	0.9	4 930 826	106.9%	1.8%	0.9	-12.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	423 197	24.0%	12.4%	3.2	841 803 537	27.7%	9.3%	1.6	-8.1%
BRAINMAX	83 147	76.1%	100.0%	0	288 416 066	77.0%	100.0%	0	76.1%
GOLDLINE PLUS	826 243	-5.1%	45.4%	0.5	2 590 231 313	-4.1%	37.1%	-2.5	-6.1%
MIGRENIUM	566 749	-11.4%	0.5%	-0.1	182 110 334	48.3%	0.6%	0.2	3.3%
MODELAX-N	1 468 145	25.0%	21.8%	3.2	663 965 366	72.1%	14.2%	3.9	6.9%
REDUXIN CAPS	592 894	-7.1%	32.6%	-0.3	3 146 684 756	8.9%	45.1%	2.7	-6.1%
REDUXIN FORTE	167 193	0.6%	9.2%	0.6	721 202 088	10.1%	10.3%	0.7	-6.1%
SALVISAR	575 575	15.8%	1.5%	0.3	243 488 060	49.1%	1.3%	0.3	-4.3%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	5 794	-27.4%	13.8%	1.4	11 428 439	-26.1%	9.9%	1.2	-34.8%
BRAINMAX	1 342	-40.2%	100.0%	0	4 651 709	-37.7%	100.0%	0	-40.2%
GOLDLINE PLUS	9 467	-32.9%	45.7%	-1.6	30 196 962	-33.2%	37.8%	-0.9	-30.6%
MIGRENIUM	6 783	-25.1%	0.4%	0	2 370 703	-25.0%	0.5%	0	-23.7%
MODELAX-N	23 970	-10.1%	20.3%	2	12 112 961	-11.8%	14.0%	1.2	-19.2%
REDUXIN CAPS	6 615	-28.3%	31.9%	1	34 818 475	-31.3%	43.6%	0.2	-30.6%
REDUXIN FORTE	2 001	-26.4%	9.7%	0.6	8 833 887	-28.5%	11.1%	0.5	-30.6%
SALVISAR	10 963	-19.1%	2.0%	0.2	4 930 826	-19.8%	1.8%	0.1	-26.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	39 753	-10.9%	13.5%	0.2	76 154 633	-3.6%	9.5%	0.5	-12.4%
BRAINMAX	10 252	-12.4%	100.0%	0	35 144 895	-9.6%	100.0%	0	-12.4%
GOLDLINE PLUS	59 737	-4.8%	46.6%	-0.8	189 099 862	-3.4%	37.9%	-0.8	-3.1%
MIGRENIUM	36 820	-10.5%	0.4%	-0.1	12 854 774	-8.7%	0.5%	-0.1	5.1%
MODELAX-N	116 997	-2.5%	18.7%	-1.9	59 395 533	-0.1%	13.0%	-0.8	7.3%
REDUXIN CAPS	40 558	-3.1%	31.6%	0	218 912 186	-1.4%	43.9%	0	-3.1%
REDUXIN FORTE	12 480	-1.0%	9.7%	0.2	55 829 134	4.2%	11.2%	0.6	-3.1%
SALVISAR	57 672	-11.6%	1.8%	-0.2	26 098 698	-10.0%	1.7%	-0.1	-3.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

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SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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